Simple Type Supporting Dynamic Story Lines
The brand story is rooted in the visual similarities between constellations, bird murmurations, and the sparks of an open fire. This repeated motif tells the story of a dinner under the stars, inside the tree canopy, with food transformed by flame.
Digital Environmental Stewardship
An important pillar of both Populus and Stellar Jay is caring for people and planet. This reverence for nature was something 970 worked into both the print and digital spaces as much as possible. At the bottom of the website is a ‘Day’ and ‘Evening’ toggle that sets the website into dark mode. Using dark mode allows you to save up to 47% battery and reduce your ecological footprint.