FILM ADVERTISING CAMPAIGN
Results & KPI’s
We utilized 1st party data re-targeting through a multi-channel approach including search, discovery, programmatic, Facebook, OTT, Pre-Roll & Youtube to achieve our objectives. We also targeted users in key locations with unique ad sets as well as re-targeting users who had previously shown interest in WME.
In our first year our campaign garnered 82,205 landing page views at a CPA of $1.42. We sold 19,673 tickets and 4,445 memberships. We have been re-hired to execute Warren Millers ad buy every year since.
ski bum days meet a world-class web experience
honoring the legacy of the godfather of ski filmmaking while simultaneously serving as one of the largest, and most visited, online publishers in the snowsports world